Lots to do for the founders who are not actually programming their software!!
Over the last few years, I have met and connected with over 55% of founders who are non-technical (actually most are technical, but they are not developers). The standard advice I would give them was their role was to acquire users (or customers):
A plan to acquire, nurture and grow users (customers) with as little money as possible.
After spending time thinking about this over the last few days, I think there is more than just user acquisition that non-technical founders can help the startup with. There are 7 skills (in no ordered priority) that I think will help the company tremendously.
1. User acquisition and customer development. Getting early traction is critical and in most cases more important than most other things at your startup. While it is becoming easier to build and create apps and websites, getting early users who…
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